Why it matters

Safety First

50% of fatalities occur in low-light conditions, specifically in the evening hours. More than 12 million Canadians actively participate in outdoor activities, which makes this issue very pertinent.

See the spray The numbers

7,500

cyclists seriously hurt every year

Cycling in Canada

Nearly 7,500 cyclists are seriously hurt every year. Road incidents involving cyclists account for 4% of serious injuries and 2.3% of fatalities; 44 cyclist deaths were recorded in 2018.

60%

of pedestrian deaths happen in low light

Pedestrians at night

Between 2009 and 2018, Canada recorded 3,167 pedestrian deaths in road collisions. Transport Canada analysis indicates 60% of pedestrians killed were involved in night-time or low-light incidents; 55% of pedestrian casualties occur at night or in poor visibility.

Chances of being struck and killed as a pedestrian increase 1100% after dark.

— National Safety Council

Visibility

Why reflective gear works

Reflective vests use high-visibility fluorescent fabric and reflective tape that can bounce light back from 300 metres away. Armbands and belts are lighter alternatives — but few people want to wear them every day.